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Therapy products offers a percentage of proceeds to City of Hope.
September 28, 2016
By: Melissa Meisel
When Pravana President and Founder Steve Goddard created the hair care brand 12 years ago, he instilled a commitment to giving back into the brand’s overall mission, aligning his own passion for charity with the brand’s. Pravana’s philanthropic endeavors include hands-on efforts like helping fight hunger with the Los Angeles Regional Food Bank, assembling hygiene kits at the Downtown Women’s Shelter, fundraising concerts featuring Goddard, providing monetary support to noble causes and more. ...
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